Ruby on Rails - Capabilities - Expertise

13%

Revenue addition

How did we do it?

Our Agile process helped to uncover the user drop-offs quickly and helped the customer to convert more in their SaaS product

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10+ years of Ruby on Rails delivery

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24×7 support and incident-ready operations

Reduction in issues

How did we do it?

Our development team helped to augment our customer's support team to fix issues in their product

Talk to a Rails architect

Get the Rails optimisation guide

When to bring in our Ruby on Rails team?

If any of these sound familiar, you’re exactly the kind of team we help.

Aging Rails monolith slowing everything down

Releases take weeks, hotfixes feel risky, and every change seems to break something else. Your roadmap is held hostage by tech debt.

Performance issues during peak traffic

Marketing campaigns or seasonal spikes bring timeouts and slow pages. You know there’s low-hanging fruit in the DB and caching layer, but nobody has time to untangle it.

Stuck on an old Rails version

You’re on Rails 4/5/6 with gems you’re scared to touch. Every new CVE feels like a fire drill and upgrading looks impossible without a rewrite.

Underpowered or overstretched dev team

Your in-house team is smart but thinly spread. They’re constantly firefighting instead of delivering new features or paying down debt.

Messy architecture and fragile tests

Fat controllers, sprawling models, unclear boundaries, and a test suite that’s too slow or too flaky, to trust in CI.

No real observability or incident process

When production breaks, you chase logs manually, pray rollbacks work, and hope the right people are awake.

Ruby on Rails services

From new builds to messy rescues, we plug into your Rails stack where it matters most.

New Rails product builds & MVPs

We take you from idea to production: architecture, development, CI/CD, observability, and runbooks. Opinionated Rails patterns that keep you shipping, not rewriting.

Rails rescue & modernization

We audit your codebase, stabilize production, address the worst tech debt, and define a pragmatic modernization roadmap, so you can improve without a risky “big rewrite”.

Performance, scale & cost optimization

Query tuning, caching strategy, background jobs, job queues, and infra right-sizing. We aim to make your app faster for customers and cheaper to run.

Rails upgrades & security hardening

Incremental upgrade paths, gem hygiene, and security best practices. We help you move to supported Rails versions and stay ahead of security issues.

Embedded Rails team (staff augmentation)

Senior Rails consultants work alongside your product and engineering teams, pairing, reviewing, and leading key initiatives while lifting the bar for everyone.

Rails support & operations

SLOs, on-call, monitoring, alerting, and incident playbooks designed for Rails apps. Optional 24×7 coverage so production is not a constant source of anxiety.

Our Rails playbook

We don’t just write Ruby. We bring a structured, revenue-first playbook to every Rails engagement.

Assess: Codebase & system audit

Deep dive into your Rails code, tests, database, infra, and incidents

Map technical risks and opportunities to business goals

Output: audit report + prioritized issues

Align: 90-day value plan

Co-design a 6–12 week roadmap focused on revenue, stability, and cost

Decide where to invest first: performance, features, UX, or reliability

Output: clear backlog with measurable outcomes

Stabilize: Make production boring

Fix the most painful incidents, reduce error noise, improve logs & alerts

Establish basic runbooks and on-call routines

Output: fewer fire drills, more predictable releases

Optimize: Speed & efficiency

Tune queries, refactor hot paths, improve caching, background jobs, and infra usage

Improve test performance and CI reliability

Output: faster app, happier customers, lower run-costs

Grow: Enable your team

Pair programming, reviews, architecture guidance

Document conventions, patterns, and guardrails for future work

Output: a stronger team that can keep improving without us

Rails stack we work with

We plug into modern, production Rails environments and the ecosystems around them.

Ruby on Rails 5–7 (and legacy rescue for older versions)
PostgreSQL / MySQL, Redis, Elasticsearch
Background jobs with Sidekiq / Resque
API-driven Rails apps, engines, and modular monolith patterns
CI/CD pipelines with GitHub Actions, GitLab CI, CircleCI, etc.
Containerised deployments on AWS / GCP / Render / Heroku
Observability: logs, metrics, tracing, and error tracking

For you, this means we can meet your stack where it is today, not force a shiny greenfield blueprint that ignores reality.

Results we’ve delivered with Ruby on Rails

Some snapshots of what our Rails work has achieved.

Case study

Increasing customer happiness with Discourse

Read about how our consultants used Discourse for our customer to increase their end users' happiness

Read the case study

What our clients say

RocketApex has been truly awesome to work with. There's a tremendous number of software vendors to choose from and making the initial decision was difficult, but after a few communications, I chose RocketApex and I can't imagine I could have made a better decision. Their speed and expertise has been invaluable and it does not seem possible that another vendor could have been better. Thank you RocketApex for your great communication, expertise, and professionalism."

Chris Cunningham

Sales Director, North Carolina, United States

Intelatek Inc

I had the pleasure of working with RocketApex and was impressed with their exceptional technical skills, attention to detail, and commitment to quality.

The consultants demonstrated a deep understanding of Ruby on Rails, quickly identifying and resolving any issues that arose during the project. They were proactive in suggesting improvements and optimizations to our codebase, making our application faster and more efficient.

Their communication skills were excellent, always keeping me updated on the project's progress and making collaboration effortless.

Overall, I highly recommend RocketApex to anyone seeking a reliable and skilled Ruby on Rails team.

Florian Felsing

Chief Technology Officer, Germany

Global Commerce Media GmbH

RocketApex was great! They competently got the job done, was great at communicating, and clearly is a talented software vendor. I am a software engineer myself and they understood the requirements exactly and got the job done well.

Nate Clark

CEO & Founder, Greater Orlando, United States

Konnected Inc

Why teams choose RocketApex for Rails

There are many Rails consultancies. Here’s what our clients say sets us apart.

Revenue-first delivery

We don’t optimize Rails for its own sake. We connect technical decisions to revenue, churn, and cost outcomes.

Mid-market specialization

We’re built for companies beyond “early startup”, but not yet “enterprise bureaucracy”. Roadmaps, communication and pricing that fit $10–250M businesses.

Opinionated but pragmatic Rails architecture

We use patterns that work: modular monoliths, clear boundaries, fast tests, and maintainable code, not over-engineered abstractions.

24×7 support and incident-ready operations

On-call, runbooks, and post-mortems tailored to Rails, so production doesn’t depend on heroics.

Embedded collaboration, not black-box outsourcing

We pair, review, and coach. Your team gets stronger while the system gets better.

Rails resources from RocketApex

Free guide: 10 practical ways to improve your Ruby on Rails codebase

Find and fix the highest-impact performance issues
Reduce deploy risk without a full rewrite
Improve test reliability and speed
Lay foundations for future Rails upgrades

Drop your email and we’ll send the guide directly to your inbox.

Articles & insights

Top 3 reasons Rails engines can help to improve the quality of your code

In our experience, we have found that rails engines help teams to write modular code with minimal effort.

Read the article

Ruby on Rails FAQ

Do you only work with the latest version of Ruby on Rails?

No. We regularly work with older versions of Rails and help clients move to supported versions safely and incrementally. We won’t insist on a risky big-bang upgrade if that doesn’t fit your reality.

Can you help us modernise an existing Rails app instead of rebuilding?

Yes. Modernization is one of our core strengths. We prefer to stabilize, refactor, and incrementally improve where possible, and only recommend rewrites in narrow, justified cases.

How quickly can you start on a Rails rescue or performance project?

After an initial call and a short discovery, we usually begin with a focused audit and stabilisation phase. From there, we define a 6–12 week plan with you before expanding scope.

Will you replace our engineering team?

Usually not. Most of our engagements involve working closely with an existing team: pairing, reviewing, and leading certain initiatives. The team is stronger at the end of the engagement than at the start.

How do you price Rails work?

We use simple engagement models: outcome-based projects for well-scoped work, and dedicated pods (squads) for ongoing product development. We’ll recommend a model after understanding your roadmap and constraints.

Do you offer ongoing support and SLAs for Rails?

Yes. We can provide 24×7 coverage with defined SLAs and clear escalation paths. Support is usually paired with continuous improvement work, not just “keep the lights on”.