Consulting & Strategy
Work out what your technology needs next. We help you assess architecture, engineering priorities, and technical tradeoffs, then plan the work.
When roadmap decisions, incidents, or platform limits get in the way, we help your team decide what to change first.
We bring product, engineering, and business leaders together to review the problem, agree priorities, and plan the next 90–180 days.
Is this you?
You may need an outside view when one of these problems keeps getting in the way.
Revenue has plateaued
Product and engineering are shipping, but the work is not changing conversion, expansion, or retention.
Incidents are piling up
Support tickets, fire drills, and nervous releases are making the roadmap hard to trust.
The platform is slowing change
An aging Rails or product platform is carrying too much hidden risk, and nobody is sure what is safe to change.
More people did not fix it
You tried adding people or another vendor, but ownership, delivery rhythm, and outcomes still have not moved.
What we actually do
We help business, product, and engineering leaders agree what is getting in the way and what to work on next.
Stabilise delivery
Review incidents, release problems, and how the team plans and delivers work.
Work through growth priorities
Assess product opportunities, conversion problems, retention, or which customer needs to address first.
Review the cost of running the work
Review infrastructure use, team responsibilities, and where repeated work adds cost.
Examples from customer work
These examples come from our work with customers. They are not promised results for your engagement.
We helped the customer expand into related business sectors.
We helped set up the customer’s offshore support operation.
We helped the customer identify problems their users were experiencing.
How the first 90 days work
We prefer a focused first engagement, then extend only when both sides can see the impact.
- Weeks 1–3
Diagnose
- Deep-dive sessions with product, engineering, and business stakeholders.
- Review architecture, roadmap, metrics, incidents, and customer signals.
- Identify 3–5 critical constraints holding back growth.
Output: the problems to address and an agreed view of success. - Weeks 3–5
Design
- Agree a 90-day plan around the business priorities.
- Agree who will do the work and who is responsible for each decision.
- Prioritise initiatives across product, platform, and process.
Output: a plan with priorities and responsibilities. - Weeks 5–13
Deliver
- Embed with your team to execute product, architecture, and process changes.
- Run weekly checkpoints against agreed KPIs.
- Adjust the plan as reality changes and evidence improves.
Output: a review of progress and a clear next step.
What the first phase leaves you with
The first phase should leave your team with clear decisions, priorities, and responsibilities for the next stage.
A clear view of the problem
A clear explanation of what is blocking growth and what must change first.
A way to track progress
Agreed measures for tracking progress in revenue, churn, cost, incidents, or lead time.
Clear responsibilities
Who owns the work, who makes decisions, and how product and engineering will review progress.
Prioritised roadmap
A backlog and roadmap that reflect evidence, constraints, and business urgency.
What we bring to the work
We work through problems that involve product priorities, the software itself, and how the team delivers changes.
Aligned with company goals
We start with business objectives, then work backwards to architecture, process, and staffing.
Useful outside perspective
We bring an outside view to problems your team has been working around.
Step-by-step change
We favour simple changes that compound: ownership boundaries, fewer hand-offs, clearer decisions, and safer releases.
Our testimonials
Read what customers have said about working with RocketApex.
RocketApex has been truly awesome to work with. There's a tremendous number of software vendors to choose from and making the initial decision was difficult, but after a few communications, I chose RocketApex and I can't imagine I could have made a better decision. Their speed and expertise has been invaluable and it does not seem possible that another vendor could have been better. Thank you RocketApex for your great communication, expertise, and professionalism.
I had the pleasure of working with RocketApex and was impressed with their exceptional technical skills, attention to detail, and commitment to quality.
The consultants demonstrated a deep understanding of Ruby on Rails, quickly identifying and resolving any issues that arose during the project. They were proactive in suggesting improvements and optimizations to our codebase, making our application faster and more efficient.
Their communication skills were excellent, always keeping me updated on the project's progress and making collaboration effortless.
Overall, I highly recommend RocketApex to anyone seeking a reliable and skilled Ruby on Rails team.
RocketApex was great! They competently got the job done, was great at communicating, and clearly is a talented software vendor. I am a software engineer myself and they understood the requirements exactly and got the job done well.
Our approach to consulting
We work through decisions with your team and adjust the plan as we learn.
Consider the people affected
We consider how each change affects your customers and the people who build and run the software.
Look for better ways
We question processes, incentives, and assumptions when they block better outcomes.
Learn quickly and iterate
We use feedback from the work to revise the plan as new evidence comes in.
What technical decision are you working through?
Tell us about your platform and the options you’re considering. We’ll discuss where consulting and strategy could help.