Make better product bets
Ask what you know about the customer before committing engineering time.
RocketApex guides
Practical white papers for software decisions that affect revenue.
Before you commit to a build, ask what customers need and how you will know the work helped. These guides offer a place to start.
Questions to ask before you buildGuides to discussing customer needs, product choices, and the work worth testing first.
Why read them
Guides for the decisions that happen before code.
It is easier to question an idea before the team has spent months building it. Use these guides to bring customer needs into that conversation.
Connect ideas to revenue
Name the customer action a change should help, such as signing up, buying, or returning.
Align teams earlier
Give product, engineering, and leadership a shared language for what should be built.
Featured download
Start with the design-thinking guide.
Start here if your team is deciding which customer problem to investigate before the next build.
Use it before the roadmap hardens.
This guide is most useful when a team is still deciding what should be built, what can wait, and what customer evidence should drive the next investment.
- Review product assumptions before delivery starts.
- Align leadership, product, and engineering around customer value.
- Decide how you will check whether a change helps customers.