Reduce product waste
Ask what evidence supports an idea before the team starts building it.
White paper
Design thinking for software decisions
Use design thinking to question a product idea, learn what customers need, and decide what to test before you build.
Founders, operators, and product leaders planning software investmentsPDF guide
Key takeaways
What do you need to learn before you build?
Use the guide when your team has an idea but still needs to understand the customer problem behind it.
Design around customer behavior
Look at what customers are trying to do and where they get stuck.
Tie design choices to revenue
Name the customer action you hope to change, then decide how to check it.
What is inside
Questions for your next product conversation.
The guide explains the design-thinking process and offers questions about customer needs, product choices, and what to test. Its brand examples are illustrations, not evidence of revenue gains.
You will learn how to think through:
- How to question a feature idea before committing to it.
- What to ask customers before deciding what to build.
- Which customer actions to watch when testing a product change.
- How to choose one small test and use what you learn.
Download the guide
Get the PDF and bring its questions to your next product planning conversation.